Earth does not belong to man, man belogs to earth. - Chief Seattle
Sustainability is not a new concept to most of us. We have seen this word in our textbooks and have heard debates about it on TV. Sustainability has come a long way from just being a way of saving the planet and conserving resources. It has been incorporated into different sectors that previously were contributors to trashing and harming the environment.
A number of beauty and lifestyle companies have come up during the past few decades, and these numbers continue to grow. These companies are catering to the need of the hour - conserving and preserving the planet. These companies have made sure to use natural and eco-friendly ingredients to create their products. Some companies have gone a step further and made sure to keep their packaging reusable or plastic-free.
Every new idea or concept always faces some amount of scepticism, sustainability too faces similar tendencies, mainly from the consumers. It is important to address these, as the goal of such companies is to make a positive impact and difference, so one must know the myths and break away from them to become an informed consumer.
Here are some of the myths consumers have about sustainability –
1. No one knows the real meaning of sustainability; it is not just about the climate.
Many times, people assume that sustainability has to do with the climate and the changes and impact it has on us. Not everyone knows the meaning of sustainability; it focuses on meeting the needs of the present without compromising the needs of the future. This is what the cosmetic and lifestyle brands are aiming to do. They are using products and natural ingredients in such a way that they don't harm the environment and can keep the environment clean. Thus, they are keeping the surroundings healthy for the next generations to use.
2. Sustainability is perceived to be expensive
A lot of consumers believe that brands that promote sustainability and produce their products sustainably are far more expensive than mass-produced products. Brands such as India Hemp Organics that display good long term returns. Consumers should keep in mind that the price difference is also due to the kind of ingredients used and the pure quality each product entails. The perceived expensive nature of these products is due to the high-quality ingredients and show proven results of effectiveness. The products organic nature also allows them to have a longer shelf life as compared to mass-produced chemical products.
3. It's just a phase
A lot of consumers see sustainability as a fad or something that is just a phase. They believe that choosing an alternative path is just a phase and that once the environment has been restored, the use of environmentally friendly products will no longer be necessary. This is not true, in fact, sustainability is the way to making sure the balance is maintained between what we give and what we take. Products that are sustainable make sure that their whole process from formulation, to creation, packaging and usage are all environmentally friendly. Continuing on this path will ensure a constant healthy environment that will benefit us in the long run.
Sustainability is continuously evolving as technological advancements improve. The fact remains true even with these advancements. Sustainability will allow us to develop without any compromise towards the environment.
Stick around as we list down some of the misconception’s consumers have related to natural products.
Comments