Inspiration & Intention

Imagine waking up one morning, the sun is shining as usual, but as you look outside your window you notice something different! The garden that once stood right outside your house is now barren, there are grey clouds and a gloominess hangs in the air. Climate change and the irresponsibility of humans has finally caught up, leading to this cinematic scene outside your window. 

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I recognized this concern and wanted to make a contribution towards creating a change that could address this situation. Creating a commercial platform was my way forward in my entrepreneurial journey towards addressing the situation in a large and impactful manner. 

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Sustainability is a topic of discussion amongst many of us, right from schools to the workplace, but it is time to readdress and refocus our attention making sure to highlight the benefits and those of us who are working towards this. This platform has emerged to achieve this. My team and I recognized that the key to this redirection is in changing the consumption patterns to those that are sustainable, eco-friendly and focus on conscious consumption. 

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There exist many brands who have been, are and will continue to address this challenge and are crafting products and services that cater to sustainable elements, that are earth friendly throughout their whole journey from being used to after usage. The aim was to create a unique, diverse and robust platform where brands with similar ethics come together to continue doing what they do and create a greater outreach for them. 

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By creating an alternate commerce platform, the needs of conscious consumers and that of sustainable brands gets fulfilled, it is also a step towards bringing sustainability to the mainstream markets and introducing more consumers to eco-friendly shopping. I saw a need to recognize and appreciate the pre-existing businesses that are creating sustainable products and giving people an alternate solution and option to change the products they use on a daily basis. 

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The idea is to integrate all the brands that are working towards creating sustainable products to their consumers all under one platform. To give the brands a dedicated sales channel and a space for the much needed visibility & discoverability. 

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It is a platform that not only caters to the already existing sustainable brands and conscious consumers but also to encourage more consumers to become conscious in their consumption by providing them the avenues, businesses, brands and community that are crafting solutions & products to such consumer base. The idea was to create a platform where businesses and consumers can swim in the right waters. 

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The aim is to make sustainability more mainstream, accessible, functional and a default way of living. Roping in the younger generation towards a sustainable way of living and giving the wiser older generation an avenue for the best products that are of great quality, high shelf life, durable, functional and just the best option for an eco friendly way of living is the way forward.